A watch is not just a timepiece for most of us, it reflects our taste and style and sometimes even our personality. At Luxury Watches Spain we do not just sell timepieces of the highest standard. We help you discover the watch that best suits you and ensure you acquire it at the best price

The luxurious brands we deal in are recognised worldwide as being some of the leading and top brands in watchmaking. These standards are met by their precise Swiss mechanisms making them the most accurate automatic movement timepieces and using only premium materials.

The excellent manufacturing and prestigious standards make these watches so popular and in demand, which in turn makes them excellent investment pieces as their prices continue to rise yearly.

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Our History

Gold Rush Javea

We originally founded our first Gold Rush store in 2012 in the popular seaside destination of Javea, in the region of Alicante, Spain. The reason for the location was based on the beautiful affluent beachfront which attracts tourists all year round and many expats who come to live in Spain in search of a more relaxed lifestyle. Our history in buying gold presented us with a retail demand for jewellery and watches, which led us to set up our first retail shop. With the evergrowing demand we had for watches, and in order to preserve the standards of quality which we had become known for, we decided we would need to set up our own workshop.


Gold Rush Benidorm

We decided on the popular tourist destination of Benidorm, Alicante to be our second flagship store and workshop because it is easily accessible from surrounding towns due to its easy motorway access. With 2 store locations 40km apart, this enables us to cater to customers from all over the Costa Blanca, with many travelling to our Benidorm store from as far away as Murcia or to our Javea store from as far as Valencia and Castellon to buy and sell their watches and gold. In order to keep up with the demand of product quality we had accustomed our clients to, we would need to bring in more members to the Gold Rush team. We brought in a full time in-house watchmaker, our own jeweller, and full time watch polisher, as well as a store manager for handling day to day customer care. Further development of our Benidorm store included equipment for our workshop to be able to handle as much as possible within our own shop without having to outsource any work, which enables us to carry out services and repairs with greater efficiency and at better prices for our customers. We also introduced international shipping to our range of services which allowed us to branch out further than our local Costa Blanca community and via social media platforms such as Facebook and more recently Instagram, we have supplied quality timepieces and jewellery to customers from all over Europe in countries such as Denmark, Sweden, UK, France & Germany to name only a few.

Our Objective

Our main goal has always been to provide our customers with quality products at competitive prices. We pride ourselves on our service, being available to enquiries via our social media platforms at any time of the day, exhausting all measures in order to find the right piece to meet our customers demands, and selling products that we truly believe in at the best prices on the market. In the effort to meet our objective we have built up a great network from all over Europe in the watch trade and have firmly planted ourselves as one of the fastest growing watch retailers in Spain. We truly believe that we provide an unrivalled service to our customers, with thousands of happy clients returning time and time again from countries far afield, we know we are on the right path to being the biggest watch traders in the whole of Spain.